In Serbia, the creative community is victim of of pop culture’s values domination. Rediscovered and reread nowadays, Adorno considered pop culture to be an instrument of economical and political control, which imposes conformity behind its permissive facade. "The culture industry offers the freedom to choose what is always the same". And that is why BDW again in 2014, in the worst year of crisis in Serbia: It doesn’t offer “the same”.
And BDW is the world!
That's why our motto this year was "BRAND NEW WORLD”, accurately describing what we did: We invited the world’s best of 2014 to Serbia, carefully selected from over 20 nations and all walks of the global creative industries, and at the same time, presented to the world the best that Serbia has to offer.
For first time in history under High Patronage of the President of the Republic and the Mayor of Belgrade, we presented our complex, but laser-sharp five programs during a packed Design Week: First of all BDW's world-famous international conference "BRAND NEW WORLD", for the ninth time in row, which in addition to more than twenty of the creative industries’ global superstar speakers, for the first time, showed the most prominent representatives of the Serbian creative scene in three days - first, the best architects, then the best designers and finally the best communicators in 2014, in a new subprogram called "Serbian Innovation Session".
At the same time, at the BDW DizajnPark exhibition spread over three floors above the conference, the latest global and local design masters crossed paths in a firework of mutual inspiration, preceded by our cutting edge international workshops for professionals, the PKS DizajnLabs, organised with support from the Serbian Chamber of Commerce.
www.belgradedesignweek.com/conference/
- Design Weeks